Avoiding Mobile Ad Creative Fatigue
It doesn’t matter how great your ads are; your target audience will eventually tire of seeing them. Ad fatigue is an alarming problem that can prove disastrous for mobile companies trying to make their app or game garner more prominent attention.
Evolution of Videogame Advertising
Video games have grown from a niche subculture to one of the preeminent focuses of pop culture in its brief run as an entertainment medium. The first video game advertisement was for the Magnavox Odyssey in 1972 and has evolved and changed over the years to the point the original commercial feels strange by comparison.
Top 5 Most Controversial Ad Campaigns
For several reasons, video games have been no stranger to controversy over the years. From the controversial Call of Duty level with players mowing down civilians in a crowded airport, Postal 2’s insanely stereotypical portrayal of its colorful cast, to discussions of loot boxes and gambling reaching the UK Parliament. Developers have been pushing the envelope on acceptable content since the early 1980s.